Logo Design for Pickles and Chips Deli & Grille
Sep 15, 2007 in Portfolio - Illustration Tags: cartoon, deli, grille, logo design, maryland, Portfolio - Logo Design, restaurant, towson
Client: Pickles and Chips Deli & Grille
Project Details: I was referred to Brian Snyder of Pickles and Chips Deli & Grille by a former co-worker and friend of mine. Brian was looking to have a logo designed for his new deli / grille featuring a cartoon-like pickle mascot with several cartoon-like potato chip friends. After working with another designer for some time, Brian decided to use my services as my experience with cartoon-styling fit what he was looking for in a company mascot.
Upon calling Brian and discussing the project, I provided him with a few initial character concepts sketches. Below are a few examples:
While these sketches were close to what Brian envisioned, he wanted the pickle and chips characters to be more “life-like” with hands, feet and other personable features. After receiving this feedback, I provided Brian with the following sketch:
This met Brian’s approval. After fleshing out the characters a bit more, digitizing and colorizing them, I arrived at the final logo that you see at the beginning of this post.
Testimonial: “First thing I have to say is a BIG THANK YOU! Without a doubt you have made the birth of Pickles and Chips Deli and Grille successful.” — Brian Snyder, Owner, Pickles and Chips Deli & Grille
Final Thoughts: As I originated as a cartoonist (since my days of high school and College), being able to incorporate a cartooning style into a logo was fun and enjoyable. I am especially pleased with the way the chip characters turned out. The logo still could use some lettering adjustments, but a designer is never pleased with his work and at somepoint has to consider the project complete.