Publication Design – College Transfer Brochure


Transfer Brochure Large

Client: A Community College in Northern Virginia

Project Details: This is a four-panel, full color direct mail piece that I designed for my full-time employer (a community college in Northern Virginia). The mailer’s goal is to promote the College’s agreement with many four-year universities that allows students to easily transfer credits earned at the community college.

The mailer features four panels that “roll-fold” into a final size of 8.5″ wide by 6″ tall. Several photographs (a majority of which were taken by myself) are featured within the publication including testimonials of students from the college. The mailer also includes a perforated business reply card for potential students to mail back if they are interested in requesting additional information. 

The publication was mailed to all households (in the college’s service area) that include occupants who are high school seniors. 

The final specifications of the publication follow:

  • Size: 8.5″ x 23.63″, roll folds to 8.5 x 6″ (four panels)
  • Stock: 65# Productolith dull cover white
  • Ink: 4/4 (cmyk / cmyk), with bleeds
  • L-shaped perforation for the business replay card
  • Collected Adobe InDesign CS3 files, fonts and images sent via FTP

Final PDF File: Transfer Brochure (1.7MB) PDF Icon

Final Thoughts: I really enjoyed the final result of this piece. It is less text-heavy than most publications designed for the college, and features bold and bright colors. The large treatment I gave the headlines and sub-heads throughout the piece help it really “pop” out at the reader. The piece received many public accolades throughout the College as well. 

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